Apple continues to raise the ante

Chelsea Ratterman, Editor-in-chief 

Apple continues to raise the ante

Apple unveiled its new iPhone to the world Wednesday, Sept. 12.

CEO Tim Cook took the stage to introduce the product and laid to rest some of the rumors that have been swirling since the day after the iPhone 4S came out.

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Samsung loses patent battle with Apple

­­­Chelsea Ratterman
Editor-in-chief

 Samsung loses patent battle with Apple

A court case between Apple Inc. and Samsung Electronics may have determined the future of the smartphone market.

In a patent and trademark infringement case against Samsung, Apple was awarded $1.05 billion dollars in damages, one of the largest intellectual-property awards on record.

Samsung, a publicly traded company in the Korean stock exchange, lost 7.5 percent on Monday, August 27 following the verdict. This resulted in a loss of $12 billion to Samsung’s market capitalization.

Apple, on the other hand, closed out on the New York Stock Exchange, with a 1.8 percent increase, resulting in an $11 billion gain. This brought Apple’s market capitalization, already the highest in the world, to $633 billion.

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Living an iLife

By: Narges Taghavi, feature editor

What happened to the days when you would look up a word in the dictionary? How about having to stop and ask the guy at the gas station for directions? Remember when your favorite shows could only be viewed on an actual TV?
Apple products have revolutionized the way we do these simple things. More than half of America has at least one or more Apple products such as iPhones, MacBooks, or the old favorite iPod.
Some people cannot do anything without having their iPhone on hand, because it is basically like their child. An iPhone user can easily watch Netflix, get directions, find the cheapest gas, update Facebook, and of course the standard cellphone things like call and text people.
Many of the people using Apple products are students such as high school and college kids, however in this day and age when the world of technology has become paramount it wouldn’t be shocking to learn that elementary and middle school students, as well as their grandparents, own an Apple product.
Since the majority of their target audience is students, the company should focus on combining education with their products. Though there are few apps for educational purposes, if Apple created teaching apps or personal tutor apps not only would students appreciate it, but parents would be more willing to buy an Apple product for their children.

Steve Jobs will be missed as the CEO of Apple

Parents would feel as though their kids aren’t just surfing the web all day, but know that the learning doesn’t stop after they leave the classroom.
Speaking of the classroom, CDI College, Vancouver Career in Calgary North, and Vancouver Career College in Coquitlam have started to digitalize the way their students learn by having them receive all course content via eText for iPad.
As you can see there are so many ways the company can grow. Though with the resignation of Apple CEO Steve Jobs, several Apple lovers are concerned that there might not be a bright future for the company.
Trey Northris, student, owns three Apple products (iPod, iPad, and Mac) and isn’t too happy about Steve Jobs leaving. “I believe that him stepping down will hurt apple, because he is the man that helped Apple make all of the iPods & iPads.” Northris said.
Another student Octavia Guesby doesn’t own any Apple products, but said that Steve Jobs leaving will not be a good thing for the company. “I think his resignation will have a huge impact because I’m sure no one will have ideas like him,” Guesby said.
While others are sure that Apple will continue to create amazing products. “Pretty sure Apple products would continue to spread and upgrade.” Amber Clay, student, said.
One student, Stephanie Long, is sure that Jobs has instructed his team well enough, so that they will continue to soar without him. “I think he trained his workers to continue to do the Apple company business like he did,” Long said.
Whether you are an Apple addict or not, one thing is certain, the company has made an impact on the world. Student Stephen Henderson put it succinctly when he said, “Their products have revolutionized phones and computers.”
Fellow student Chris Hutton echoed the sentiments when he said, “Apple has changed the outlook on how we can obtain our entertainment and media sources.”
So what are your thoughts? Do you think a new CEO will change Apple for the better or worse?
And the next time you’re using an Apple product, think about what you are using it for. Whether it is to surf the web, play Angry Birds, watch Netflix, or read.
To some, it may seem like it is an Apple world and we’re just living in it.